A
-
Agile Value Creation
Designing an Agile Value Creation Model in Small and Medium Sized Enterprises in Iran [Volume 22, Issue 53, 2023, Pages 72-112]
-
Arrangement (Classification)
Rapid assessment of customers and their classification with the OPportunity LOsess Based POlar COordinate Distance Sort (OPLO-POCOD SORT) and Net Promoter Score (NPS) [Volume 22, Issue 55, 2023]
-
Authentic brand
Investigating the effect of brand authenticity on customer self-image with the mediating role of brand social power [Volume 22, Issue 54, 2023]
B
-
Big Data Management
Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 22, Issue 54, 2023]
-
Brand Authenticity
Investigating the effect of brand authenticity on customer self-image with the mediating role of brand social power [Volume 22, Issue 54, 2023]
-
Brand Excellence
Identifying Dimensions of Brand Excellence with Thematic Analysis Approach (Case Study: Fast Moving Consumer Goods Industry) [Volume 22, Issue 53, 2023, Pages 13-48]
-
Brand Identity
Identification and analysis of factors causing and consequences of brand schizophrenia phenomenon with FCM method [Volume 22, Issue 55, 2023]
C
-
Challenge
Conceptualization of green marketing challenges in small and medium businesses [Volume 22, Issue 54, 2023]
-
Consumer sector of industry
Designing a model for renewable energy value network in industry section using the method of Grounded theory [Volume 22, Issue 54, 2023]
-
Country-of-origin
Diaspora marketing discourse analysis [Volume 22, Issue 53, 2023, Pages 49-71]
-
Customer
Identifying and prioritizing the factors affecting brand love using the fuzzy Delphi method [Volume 22, Issue 55, 2023]
-
Customer Loyalty
The effect of interactive behaviors of frontline employees on the perceived value of services and customer loyalty: the mediating role of cooperative behaviors and customer citizenship (case study of Tabriz hospitals) [Volume 22, Issue 54, 2023]
-
Customer Satisfaction
Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 22, Issue 54, 2023]
-
Customers Buying Behavior
Designing a paradigm of customer buying behavior affected by environmental sensory cues correspondent of sensory marketing rules
Case study: ESFAHAN province coffee shops [Volume 22, Issue 55, 2023]
D
-
Delphi Fazi
Identifying and prioritizing the factors affecting brand love using the fuzzy Delphi method [Volume 22, Issue 55, 2023]
-
Diaspora
Diaspora marketing discourse analysis [Volume 22, Issue 53, 2023, Pages 49-71]
-
Diaspora marketing
Diaspora marketing discourse analysis [Volume 22, Issue 53, 2023, Pages 49-71]
-
Digital Maturity
Building a Successful Strategy for Industry 4.0: Identifying the Key Elements of Digital Maturity through Descriptive and Text Mining, Meta-Analysis Tools [Volume 22, Issue 54, 2023]
-
Discourse Analysis
Diaspora marketing discourse analysis [Volume 22, Issue 53, 2023, Pages 49-71]
E
-
Entrepreneurial companies
Exploring the Obstacles and Problems of Knowledge-based Companies in Ilam Province [Volume 22, Issue 53, 2023, Pages 196-228]
-
Environmental Sensory Cues
Designing a paradigm of customer buying behavior affected by environmental sensory cues correspondent of sensory marketing rules
Case study: ESFAHAN province coffee shops [Volume 22, Issue 55, 2023]
-
Esfahan Coffee Shops
Designing a paradigm of customer buying behavior affected by environmental sensory cues correspondent of sensory marketing rules
Case study: ESFAHAN province coffee shops [Volume 22, Issue 55, 2023]
F
-
Fast-Moving Consumer Goods
Identifying Dimensions of Brand Excellence with Thematic Analysis Approach (Case Study: Fast Moving Consumer Goods Industry) [Volume 22, Issue 53, 2023, Pages 13-48]
G
-
Green marketing
Conceptualization of green marketing challenges in small and medium businesses [Volume 22, Issue 54, 2023]
-
Grounded theory
Designing a model for renewable energy value network in industry section using the method of Grounded theory [Volume 22, Issue 54, 2023]
H
-
Host Country
Diaspora marketing discourse analysis [Volume 22, Issue 53, 2023, Pages 49-71]
I
-
Imaginary field
Lacanian concept of consumer desire, The imaginary and symbolic orders [Volume 22, Issue 53, 2023, Pages 113-147]
-
Industry 4.0
Building a Successful Strategy for Industry 4.0: Identifying the Key Elements of Digital Maturity through Descriptive and Text Mining, Meta-Analysis Tools [Volume 22, Issue 54, 2023]
-
Innovation Development
Exploring the Obstacles and Problems of Knowledge-based Companies in Ilam Province [Volume 22, Issue 53, 2023, Pages 196-228]
-
Insurance Companies
Gamification and its role in customers' intention to buy in the insurance industry [Volume 22, Issue 53, 2023, Pages 175-195]
-
Insurance Customers
Gamification and its role in customers' intention to buy in the insurance industry [Volume 22, Issue 53, 2023, Pages 175-195]
-
Insurance Industry
Gamification and its role in customers' intention to buy in the insurance industry [Volume 22, Issue 53, 2023, Pages 175-195]
-
Intention To Buy
Gamification and its role in customers' intention to buy in the insurance industry [Volume 22, Issue 53, 2023, Pages 175-195]
K
-
Keyword: Brand
Understanding the phenomenon of brand courage in the fashion industry [Volume 22, Issue 54, 2023]
-
Keywords: Desire
Lacanian concept of consumer desire, The imaginary and symbolic orders [Volume 22, Issue 53, 2023, Pages 113-147]
L
-
Lacan
Lacanian concept of consumer desire, The imaginary and symbolic orders [Volume 22, Issue 53, 2023, Pages 113-147]
-
Love
Identifying and prioritizing the factors affecting brand love using the fuzzy Delphi method [Volume 22, Issue 55, 2023]
M
-
Meroj brand
Identifying and prioritizing the factors affecting brand love using the fuzzy Delphi method [Volume 22, Issue 55, 2023]
-
Multi-Criteria Technique
Rapid assessment of customers and their classification with the OPportunity LOsess Based POlar COordinate Distance Sort (OPLO-POCOD SORT) and Net Promoter Score (NPS) [Volume 22, Issue 55, 2023]
O
-
OPLO-POCOD
Rapid assessment of customers and their classification with the OPportunity LOsess Based POlar COordinate Distance Sort (OPLO-POCOD SORT) and Net Promoter Score (NPS) [Volume 22, Issue 55, 2023]
-
Organizational Performance
Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 22, Issue 54, 2023]
Q
-
Q approach
Explanation and analysis of brand anthropomorphic cognitive mentality in start-up businesses [Volume 22, Issue 55, 2023]
R
-
Readiness Models
Building a Successful Strategy for Industry 4.0: Identifying the Key Elements of Digital Maturity through Descriptive and Text Mining, Meta-Analysis Tools [Volume 22, Issue 54, 2023]
-
Reference profiles
Rapid assessment of customers and their classification with the OPportunity LOsess Based POlar COordinate Distance Sort (OPLO-POCOD SORT) and Net Promoter Score (NPS) [Volume 22, Issue 55, 2023]
-
Renewable Energy
Designing a model for renewable energy value network in industry section using the method of Grounded theory [Volume 22, Issue 54, 2023]
-
Retail Industry
Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 22, Issue 54, 2023]
S
-
Sensory Marketing Rules
Designing a paradigm of customer buying behavior affected by environmental sensory cues correspondent of sensory marketing rules
Case study: ESFAHAN province coffee shops [Volume 22, Issue 55, 2023]
-
Small and Medium Sized Enterprises
Designing an Agile Value Creation Model in Small and Medium Sized Enterprises in Iran [Volume 22, Issue 53, 2023, Pages 72-112]
-
Structural-interpretive modeling
Conceptualization and validation of professional ethics of influencers; Interpretive structural modeling approach [Volume 22, Issue 55, 2023]
-
Symbolic field
Lacanian concept of consumer desire, The imaginary and symbolic orders [Volume 22, Issue 53, 2023, Pages 113-147]
T
-
Text Mining
Building a Successful Strategy for Industry 4.0: Identifying the Key Elements of Digital Maturity through Descriptive and Text Mining, Meta-Analysis Tools [Volume 22, Issue 54, 2023]
-
Thematic Analysis
Identifying Dimensions of Brand Excellence with Thematic Analysis Approach (Case Study: Fast Moving Consumer Goods Industry) [Volume 22, Issue 53, 2023, Pages 13-48]
-
Theme Analysis
Conceptualization and validation of professional ethics of influencers; Interpretive structural modeling approach [Volume 22, Issue 55, 2023]
-
Theory of Other
Lacanian concept of consumer desire, The imaginary and symbolic orders [Volume 22, Issue 53, 2023, Pages 113-147]
V
-
Value Creation Chain
Designing an Agile Value Creation Model in Small and Medium Sized Enterprises in Iran [Volume 22, Issue 53, 2023, Pages 72-112]
-
Value network
Designing a model for renewable energy value network in industry section using the method of Grounded theory [Volume 22, Issue 54, 2023]
Your query does not match with any item