Keyword Index

A

  • Agile Value Creation Designing an Agile Value Creation Model in Small and Medium Sized Enterprises in Iran [Volume 22, Issue 53, 2023, Pages 72-112]
  • Arrangement (Classification) Rapid assessment of customers and their classification with the OPportunity LOsess Based POlar COordinate Distance Sort (OPLO-POCOD SORT) and Net Promoter Score (NPS) [Volume 22, Issue 55, 2023]
  • Authentic brand Investigating the effect of brand authenticity on customer self-image with the mediating role of brand social power [Volume 22, Issue 54, 2023]

B

  • Big Data Management Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 22, Issue 54, 2023]
  • Brand Authenticity Investigating the effect of brand authenticity on customer self-image with the mediating role of brand social power [Volume 22, Issue 54, 2023]
  • Brand Excellence Identifying Dimensions of Brand Excellence with Thematic Analysis Approach (Case Study: Fast Moving Consumer Goods Industry) [Volume 22, Issue 53, 2023, Pages 13-48]
  • Brand Identity Identification and analysis of factors causing and consequences of brand schizophrenia phenomenon with FCM method [Volume 22, Issue 55, 2023]

C

  • Challenge Conceptualization of green marketing challenges in small and medium businesses [Volume 22, Issue 54, 2023]
  • Consumer sector of industry Designing a model for renewable energy value network in industry section using the method of Grounded theory [Volume 22, Issue 54, 2023]
  • Country-of-origin Diaspora marketing discourse analysis [Volume 22, Issue 53, 2023, Pages 49-71]
  • Customer Identifying and prioritizing the factors affecting brand love using the fuzzy Delphi method [Volume 22, Issue 55, 2023]
  • Customer Loyalty The effect of interactive behaviors of frontline employees on the perceived value of services and customer loyalty: the mediating role of cooperative behaviors and customer citizenship (case study of Tabriz hospitals) [Volume 22, Issue 54, 2023]
  • Customer Satisfaction Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 22, Issue 54, 2023]
  • Customers Buying Behavior Designing a paradigm of customer buying behavior affected by environmental sensory cues correspondent of sensory marketing rules Case study: ESFAHAN province coffee shops [Volume 22, Issue 55, 2023]

D

  • Delphi Fazi Identifying and prioritizing the factors affecting brand love using the fuzzy Delphi method [Volume 22, Issue 55, 2023]
  • Diaspora Diaspora marketing discourse analysis [Volume 22, Issue 53, 2023, Pages 49-71]
  • Diaspora marketing Diaspora marketing discourse analysis [Volume 22, Issue 53, 2023, Pages 49-71]
  • Digital Maturity Building a Successful Strategy for Industry 4.0: Identifying the Key Elements of Digital Maturity through Descriptive and Text Mining, Meta-Analysis Tools [Volume 22, Issue 54, 2023]
  • Discourse Analysis Diaspora marketing discourse analysis [Volume 22, Issue 53, 2023, Pages 49-71]

E

  • Entrepreneurial companies Exploring the Obstacles and Problems of Knowledge-based Companies in Ilam Province [Volume 22, Issue 53, 2023, Pages 196-228]
  • Environmental Sensory Cues Designing a paradigm of customer buying behavior affected by environmental sensory cues correspondent of sensory marketing rules Case study: ESFAHAN province coffee shops [Volume 22, Issue 55, 2023]
  • Esfahan Coffee Shops Designing a paradigm of customer buying behavior affected by environmental sensory cues correspondent of sensory marketing rules Case study: ESFAHAN province coffee shops [Volume 22, Issue 55, 2023]

F

  • Fast-Moving Consumer Goods Identifying Dimensions of Brand Excellence with Thematic Analysis Approach (Case Study: Fast Moving Consumer Goods Industry) [Volume 22, Issue 53, 2023, Pages 13-48]

G

  • Green marketing Conceptualization of green marketing challenges in small and medium businesses [Volume 22, Issue 54, 2023]
  • Grounded theory Designing a model for renewable energy value network in industry section using the method of Grounded theory [Volume 22, Issue 54, 2023]

H

  • Host Country Diaspora marketing discourse analysis [Volume 22, Issue 53, 2023, Pages 49-71]

I

  • Imaginary field Lacanian concept of consumer desire, The imaginary and symbolic orders [Volume 22, Issue 53, 2023, Pages 113-147]
  • Industry 4.0 Building a Successful Strategy for Industry 4.0: Identifying the Key Elements of Digital Maturity through Descriptive and Text Mining, Meta-Analysis Tools [Volume 22, Issue 54, 2023]
  • Innovation Development Exploring the Obstacles and Problems of Knowledge-based Companies in Ilam Province [Volume 22, Issue 53, 2023, Pages 196-228]
  • Insurance Companies Gamification and its role in customers' intention to buy in the insurance industry [Volume 22, Issue 53, 2023, Pages 175-195]
  • Insurance Customers Gamification and its role in customers' intention to buy in the insurance industry [Volume 22, Issue 53, 2023, Pages 175-195]
  • Insurance Industry Gamification and its role in customers' intention to buy in the insurance industry [Volume 22, Issue 53, 2023, Pages 175-195]
  • Intention To Buy Gamification and its role in customers' intention to buy in the insurance industry [Volume 22, Issue 53, 2023, Pages 175-195]

K

  • Keyword: Brand Understanding the phenomenon of brand courage in the fashion industry [Volume 22, Issue 54, 2023]
  • Keywords: Desire Lacanian concept of consumer desire, The imaginary and symbolic orders [Volume 22, Issue 53, 2023, Pages 113-147]

L

  • Lacan Lacanian concept of consumer desire, The imaginary and symbolic orders [Volume 22, Issue 53, 2023, Pages 113-147]
  • Love Identifying and prioritizing the factors affecting brand love using the fuzzy Delphi method [Volume 22, Issue 55, 2023]

M

  • Meroj brand Identifying and prioritizing the factors affecting brand love using the fuzzy Delphi method [Volume 22, Issue 55, 2023]
  • Multi-Criteria Technique Rapid assessment of customers and their classification with the OPportunity LOsess Based POlar COordinate Distance Sort (OPLO-POCOD SORT) and Net Promoter Score (NPS) [Volume 22, Issue 55, 2023]

O

  • OPLO-POCOD Rapid assessment of customers and their classification with the OPportunity LOsess Based POlar COordinate Distance Sort (OPLO-POCOD SORT) and Net Promoter Score (NPS) [Volume 22, Issue 55, 2023]
  • Organizational Performance Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 22, Issue 54, 2023]

Q

  • Q approach Explanation and analysis of brand anthropomorphic cognitive mentality in start-up businesses [Volume 22, Issue 55, 2023]

R

  • Readiness Models Building a Successful Strategy for Industry 4.0: Identifying the Key Elements of Digital Maturity through Descriptive and Text Mining, Meta-Analysis Tools [Volume 22, Issue 54, 2023]
  • Reference profiles Rapid assessment of customers and their classification with the OPportunity LOsess Based POlar COordinate Distance Sort (OPLO-POCOD SORT) and Net Promoter Score (NPS) [Volume 22, Issue 55, 2023]
  • Renewable Energy Designing a model for renewable energy value network in industry section using the method of Grounded theory [Volume 22, Issue 54, 2023]
  • Retail Industry Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 22, Issue 54, 2023]

S

  • Sensory Marketing Rules Designing a paradigm of customer buying behavior affected by environmental sensory cues correspondent of sensory marketing rules Case study: ESFAHAN province coffee shops [Volume 22, Issue 55, 2023]
  • Small and Medium Sized Enterprises Designing an Agile Value Creation Model in Small and Medium Sized Enterprises in Iran [Volume 22, Issue 53, 2023, Pages 72-112]
  • Structural-interpretive modeling Conceptualization and validation of professional ethics of influencers; Interpretive structural modeling approach [Volume 22, Issue 55, 2023]
  • Symbolic field Lacanian concept of consumer desire, The imaginary and symbolic orders [Volume 22, Issue 53, 2023, Pages 113-147]

T

  • Text Mining Building a Successful Strategy for Industry 4.0: Identifying the Key Elements of Digital Maturity through Descriptive and Text Mining, Meta-Analysis Tools [Volume 22, Issue 54, 2023]
  • Thematic Analysis Identifying Dimensions of Brand Excellence with Thematic Analysis Approach (Case Study: Fast Moving Consumer Goods Industry) [Volume 22, Issue 53, 2023, Pages 13-48]
  • Theme Analysis Conceptualization and validation of professional ethics of influencers; Interpretive structural modeling approach [Volume 22, Issue 55, 2023]
  • Theory of Other Lacanian concept of consumer desire, The imaginary and symbolic orders [Volume 22, Issue 53, 2023, Pages 113-147]

V

  • Value Creation Chain Designing an Agile Value Creation Model in Small and Medium Sized Enterprises in Iran [Volume 22, Issue 53, 2023, Pages 72-112]
  • Value network Designing a model for renewable energy value network in industry section using the method of Grounded theory [Volume 22, Issue 54, 2023]